Hey hey blogging friends! I almost didn’t write this post today because I am EXHAUSTED but I knew I had to do it! I was just not in a reading mood today and I was extremely blah…But once I picked up the book and got my brain going I made it!
So refresher: I am currently reading Born to Blog. Last week I discussed “Can you blog?” And the easy answer to that question was ANYONE CAN BLOG! This week I started to dive into the characteristics of a good blogger. This week I am going to share 3 of the 5 and what I learned from them: Storytelling, Dreaming, & Persuading!
Hmmmm storytelling…never was my forte. But what can we learn from being a storyteller? I will tell you what MORE people will be attracted to you as a storyteller and NOT a salesperson. Especially when you are using your blog for business. Nobody, not even me wants to be “SOLD” on a product. The authors of this book said it perfectly “People won’t spend a second with an advertisement, but they’ll spend 30 minutes with a great story.” We cannot help but pay attention to stories. Being open and willing to share your thoughts, opinions, and perspectives makes a great blogger…and any of us can achieve that!
Begin to pay attention to how many stories you tell during the day. If you are intriguing your real life audience MAYBE it will reel in your online audience as well! Your stories you share with others during the day could help spark a post about your business or product. You will be able to share in a “non-salesperson” way. I wanna tie in persuasion with storytelling. The only important detail I think you need to know about being a persuasive writer in blogging is this:
Find common ground, build relationships, & make your case for your values and what you believe in!
How can you do this to relate with your readers and customers? Don’t try so hard. Just simply discover how you can chat about your everyday life BUT appear professional to share your business & service. Does this make sense?
The third characteristic and by far my favorite is DREAMING! We as humans are meant to dream and not enough of us do it. Dreaming is super essential. Dreams are probably the reason your here. Am I right? What inspired you to blog? You probably had a vision and you wanted to make it come to life. I know for me I kinda woke up one day and said “How can I share my passion and business of cosmetics, fashion, my everyday story, & life AND inspire people as an entrepreneur?” I then said to myself I will start a blog! My mind went stir crazy. I started to watch videos and read articles and started posting all my ideas with post it notes on my bedroom walls. I had a dream!
Let me just clarify one tiny detail. In the book a part was mentioned where people label others as either visionaries or dreamers. I never really knew there was a difference. Apparently a visionary is someone who makes the money & a dreamer is when your plans never happen or they don’t happen the way you want. Don’t let this label catch you! It’s only a label. Next week I will be diving into teaching and curation in blogging!
Brooke Ashley xoxox