Tag Archives: #books

Were you BORN to blog: Part 4

Hellooooo bloggers! I am a day behind (I’m sorry!) Been a little hectic but I am here with the next 2 characteristics of what it takes to be a GOOD blogger. Now remember ANYONE CAN BE A BLOGGER. It’s just a matter of how you implement the 5 traits! Last week I discussed storytelling, dreaming, & persuading. Tonight I am gonna touch on teaching & curation! And if you don’t know what curating is that is okay because I didn’t know either until I read! Sooo let’s go!

We are teaching every single day whether we know it or not. Through blogging we are teaching. It may be a lesson, sharing motivational/inspirational expertise, how to, or tutorial! In the book Born to Blog there are 3 different types of teaching encounters: Teaching by doing, conversation, and coaching & mentoring. The method that usually gets looked over (but I connect with the most) is coaching & mentoring! I have a natural feel for this method. People who have a knack for creating lists or how to scenarios can be considered a “coach” or a “mentor.” You are coaching someone through a task or project. Although it gets looked over a lot, people enjoy this type of style because it is pre-organized right in front of them. They are given a set of “rules” or check points on how to do a particular task. It may not come off as a formal mentor per-say but it does kinda make it seem like you know what your doing 😉

Like I said we are ALL teaching everyday whether we know it or not. EMBRACE it, even if you don’t think your the best at it. As long as you bring the energy and passion for whatever it is your discussing people will be attracted to your writing! Teaching is only natural in all of us.

Sooooo now I can tie in the last and final part of the 5 characteristics of a GOOD blogger- curation. Hmmm seems tricky! Curation is about collecting and bringing information all together. Even further then that curation is about bringing together the best info about a subject. Mark and Stanford say ” think of your blog as the gallery and the blogger as the gallery owner.” 


PINTEREST! Isn’t it crazy how much Pinterest comes into play with blogging? I LOVE it. Pinterest is a perfect way to wrap up and better explain curation. Also, I didn’t just think this up….this is the example the authors use 😉 Pinterest is a unique way for people to share there story and experiences through pictures & links (kinda like Instagram!) You are creating boards to express your personality and categorize your your passions and hobbies…which can then further lead to blog posts! If you are able to create collections of a particular themes to discuss different topics on your blog you will be able to connect with those of similar passion. BONUS: If you learn how to curate properly it could definitely save you time! It will be useful if you are not the greatest at coming up with original content…BUT if you do this always remember to give credit where needed 😉 I would teach you how to properly curate & apply all these other characteristics BUT it’s all a learning experience that you will have to read for yourself! Next week I will be shifting into a little bit of different direction as we take these skills and talk about if you have a business WHY you SHOULD be blogging!

I apologize again for the late post!

Much love,

Brooke Ashley



Were you BORN to blog: Part 2

If you can dream… —> Then you can blog.

If you can tell a story… —> Then you can blog.

If you have opinions & passion… —> Then you can blog.

If you can answer your readers questions… —> Then you can blog.

(Were almost there!)

If you enjoy categorizing, critiquing, creating & managing…guess what? —> Your ready to blog!

dream 1

Well here we in week 2 of my first book series. Just to refresh I have started to read the book: Born to Blog by Mark Schaefer & Standford Smith. I received tons of great feedback from last week & it made me very anxious to share what I have read over the past few days! This week I read chapters 3 & 4. Now remember I am not going to share everything that was discussed and written (that is for YOU to do on your own time!) I will be sharing what I thought was most important or what MY biggest take away was. So what was it?

If you couldn’t already tell from above, this week was all about “Can you blog?” Well there is a simple…YES anyone can blog! That’s it. Post over.


Kidding your not getting away that easy. There is a good chance you are sitting here right now and still have no idea what your purpose is OR if this whole blogging thing is even for you. Well let me tell ya something, ANYONE is capable of having power on the web. Mark & Standford even used those exact words in chapter 3.

Anyone can produce posts & be a blogger. Whether we are good at it or not every single one of us  have the capability to create writing material. BUT the number one thing that sets you apart (or at least in my opinion) from everyone else is PERSONALITY. You need to find your voice. No matter what you are discussing (business, recipes, DIY projects, makeup, fashion, etc) you want other bloggers & readers admire what you are talking about so they will want to come back for more!

Who are you?

Who are you at this moment in time?

People wanna know YOU.

The web is crowded and YOU need to stand out.

Can you do that?

dream 2

When writing your next post DO THIS simple task. Always, always, always relate whatever it is your discussing to a personal or unique experience. It can be difficult but adding a personal touch sets you apart from the other person who may be writing about the same exact thing. Someone may connect with you over the John Doe. make sense?

P.S. If you couldn’t already tell PERSONALITY means everything to me and my writing! 🙂

P.S.S. Please keep your book recommendations coming! See ya next Tuesday! 

Much love,

Brooke Ashley xoxox

Were you BORN to BLOG: Part 1

Happy Tuesday bloggers! I am super excited for this next segment that I will be starting. A few Fridays ago I was looking for a new place to work so I went to the local Barnes and Noble. I looked around aimlessly and discovered an awesome book. I decided to take it to the Starbucks, grab a coffee, and dive in. Before I knew it I was more then halfway done the book and was overwhelmed with information! What was this book? It’s called “Born to Blog” by Mark W. Schaeffer & Standford A. Smith. Soooo needless to say it inspired me for this blog.


I wanna take every Tuesday and work through the current book I am reading. And when I say that I don’t wanna cram one book per week, I want to actually take the time and break the book down and share the information with you all 🙂 (in so many words…I don’t wanna spoil ALL the juicy info…you can read it for yourself) PLUS, this will help keep me accountable to stay on top of reading & feeding my brain! So here we go let’s dive into the Intro:

What I pulled away with here is that people think blogging is an all or nothing kinda thing, your either good or your bad, you can either write OR you can’t. This is soooo not true, because I myself am certainly not a writer, but hey here I am! The purpose of this book (the authors purpose) is to prove that ANYONE can be a blogger with a little coaching and tweaking of their skills, Mark and Stanford then share 5 traits/skills/characteristics that will help you along your journey! I will share my personal favorite one. ( and you will have to read for yourself to find out the other four)

Relate, Don’t Compare.


WOW this is so important. We are not here to compete, we are not here to put down one another, we are certainly not here to see who gets more hits, comments, & likes. WE are here to share our strengths and passion, learn from one another, create a network, & have fun. Stay focused on YOU, your story, & purpose.

Then quickly we move into chapter one titled: The Common Traits of Successful Bloggers. My 3 favorite traits I pulled away from this chapter were flexibility, consistency, & courage. After they touched on the actual trait there was a “Take Action” exercise to follow to really get your wheels turning. Let me share one with you so you can see 🙂

The 3rd trait that Mark and Stanford discuss is flexibility. They begin to discuss a man who had published a blog but he was getting ZERO readers, hits, comments…no traffic at all what so ever. Do any of you have this issue? I most certainly did! When I started my blog I did to say “Ooooo let me start a blog, that would be fun!” I had no idea what I was doing. But now I have direction and purpose. The flexibility is about being okay with letting you mind go in a different direction. Maybe you are writing and posting but you know you are capable of better BUT you already started on your way so you can’t change everything you doing now, right? OR can you? So I am going to challenge you right now…

Mark and Stanford ask you to evaluate yourself. After six/nine months of blogging ask yourself these 3 questions:

1. What did you have the most fun writing about? (How can you create MORE of this content)

2. Which of my posts received the MOST feedback and interaction?

3. Are you still having fun writing about these topics? YES, NO, Maybe?

I know I am going to do this for myself come March/ April. At this point I will be about 6 months in since I started blogging again. The authors then go into talking about courage. AND YES believe it or not blogging does require a little bit of courage. One of the hardest decisions we make as bloggers is whether to push the publish button…admit it. I will simply say this: DO NOT strive for perfection. If you do your hand will be stuck on that mouse for a very long time. Mark Schaeffer says, “focus on being GOOD instead of perfect.” It goes back to DON”T COMPARE…there will always be someone better.

So you don’t have to be perfect BUT do you have to be a great writer? Hmmmm. I guess you will have to come back next Tuesday to find out!

Much love,

Brooke Ashley xoxox

P.S. PLEASE begin leaving book suggestions below! They do not have to specifically be about blogging, they can be business, marketing, self-help, etc! I am open to anything 🙂